Thursday, February 9, 2012

I think this ad for an Iron and Wine show is really amazing. I really like how the & is both a part of the image and the type. I do not know what typeface this is. I notice that all the type is in caps and this works really well here because there is plenty of negative space. I also like that the only two colors used in the type already exists in the image and that the type does not over power the image. I also notice that "sold out" is in the smallest typeface, therefore you are already drawn in and want to go to the show before realizing it is sold out, making you want to go all the more.

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