Business Cards

 

All of these business cards caught my eye. They are creative, most of them are interactive and the type chosen for each of the cards plays a major role. The Google business card looks exactly like the search engine page. I had fun looking for inspiration for project 2!

I recently started watching the cartoon TV series, Archer. I love the font used for the intro of the show. Often the names will appear to be a mix of all upper and all lower case letters in the same name like in the example here, jessica WALTER. During the intro the dot of the "i" chases the characters around like a bullet and slices through the images on the screen clearing its path, only to end up dotting an "i" in someone's name. Great effect!

I really like these two type examples. I like how the the dot of the "i" fits into the bottom of the "t" and how some of the colors are swapped like the black portion of the "s" in the word this and the blue portion of the "e" in the word next. The "x" is probably my favorite letter. I also enjoy how tightly kerned the whole piece is.

The word LACK here is great. Your eye adds the parts of the words that are missing or "lacking" like the K stem. This is possible to visualize because the C serifs are so straight and flat, it creates a line with the negative space. The L bracketed serif is so exaggerated it bleeds into the A and becomes the left stroke. It is simple, but it really caught my eye.  

 

This billboard is part of the 2012 London summer Olympics promotional campaign. I really like the use of negative space and use of all low case letters. I think this billboard looks very modern, energetic and inviting, therefore, I think they nailed the presentation.

This image is the billboard upon a closer look. All the bubbles, circles or "rings" are names of the participating countries! It's amazing how crisp the letters in the word pride look from afar because here the circles look as if they intrude into the white space enough that the letter outlines would ripple. I think that is just an optical illusion though...